“People don’t want more information. They are up to their eyeballs in information. They want faith. Faith in your goals, your success, in the story you tell.” Annette Simmons, from The Story Factor.
Are you overloaded with information? There seems to be a zillion coaches and professionals out there these days, all wooing people with programs, workshops and how to’s. It’s not that that’s bad – it’s just that there is so much of it around. How many ebooks and how to programs have you bought and never looked at?
Under the guise of sharing your knowledge, are you adding to people’s information overload problem?
Information is easy to get. Go to Amazon. Look anything up on Google and you have information pretty fast. People don’t need YOU for information. They can find information by themselves. And they already have more of it than they can use.
What they need from YOU is WISDOM and EXPERIENCE. They need your support, your empathy, your heart and your brain. They need to relate to you emotionally through the story you tell. They need your guidance and your outstretched hand. Lead with that, then show them how to use the information they need when they’re ready. You’ll have a raving fan for life.