Step out of your own shoes for a moment and look at your website from a stranger’s point of view. It is the center of your online brand. How does it make you feel? Does it stand out? Does it give the impression that you are a star in your field?
You ARE a star! And you deserve to look and function that way online.
The 11 commandments for a stellar online brand will transform your website into a professional and engaging online presence that will enable you to reach more prospects and close more sales.
A stellar online brand means finding your focus:
1. Get super-clear on your target market and their problems, as well as the solutions you bring.
2. Know your business values, personality, and unique gifts.
A stellar online brand means finding your look:
3. Have your website professionally designed to immediately give prospects the impression that you are a star in your field.
4. Use your website header to tell the story about what you do.
5. Choose colors that support the mood and personality you want to convey.
6. Use photos to command attention, and amplify the story you are telling.
A stellar online brand means finding your voice:
7. Use your home page to establish a rapport with your visitors.
8. Use your “about me” page to reinforce your core message and give people a real feel for who you are.
9. Engage emotionally with visitors by talking in terms the benefit or the happy ending they will receive.
10. Have a freebie giveaway and mailing list opt in that converts visitors to prospects.
11. Make it easy for prospects to do business with you – have a low risk way of getting started.