TedTalk

All posts tagged TedTalk

Is marketing really just a game?

Thanks to Facebook and Twitter, our world has become very social. Now it’s about to become a game! In this fascinating talk, Seth Priebatsch looks at the use of of behavior-steering game dynamics that are starting to reshape marketing and education. It’s about using gaming principles (like rewards) to influence client behavior.

Seem strange? It’s not – you probably are doing it already if you belong to any loyalty programs. You are in it already if you are influenced by time-limited offers or want special-colored credit cards! And the progress bars you see when you fill out an online profile or shopping cart? That’s also using gaming principles. Watch and see!

How can this apply to your marketing? Let’s share ideas below in the comments section!

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ArleneIs marketing really just a game?

Does “power posing” work?

Body language not only affects how others see us – it may also change how we see ourselves. In this fascinating talk, social psychologist and Harvard professor Amy Cuddy talks about “power posing” – standing in a posture of confidence, even when you don’t actually feel confident.

Bottom line: Cuddy’s research reveals that we can change other people’s perceptions — and even our own body chemistry — simply by changing body positions. The old adage “fake it til you make it” may actually be true!

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ArleneDoes “power posing” work?