Step out of your own shoes for a moment and look at your website from a stranger’s point of view. It is the center of your online brand. How does it make you feel? Does it stand out? Does it give the impression that you are a star in your field?
You ARE a star! And you deserve to look and function that way online.
The 11 commandments for a stellar online brand will transform your website into a professional and engaging online presence that will enable you to reach more prospects and close more sales.
A stellar online brand means finding your focus:
1. Get super-clear on your target market and their problems, as well as the solutions you bring.
2. Know your business values, personality, and unique gifts.
Some people state very clearly that the goal of business is to make money. Others get offended by that and claim that they are in business to help people and to do what they love. What side are you on? Can the two sides come together?
The desire to make money is neither good nor bad in itself. What IS problematic is focusing only on the money: that is like saying “I want to get to New York” without having any idea how to get there. The result, too often, is that the journey is bittersweet.
“If you do not love and honor the process, you will fail before you reach the goal.
No matter how amazing you are, if people don’t know who you are and what you stand for, it’s going to be an uphill battle getting the clients you want and serving the world in the way you want.
Your brand: the key to getting noticed
Heart-felt, bursting-at-the-seams confidence is a key success factor in your practice or business. One of the best ways to achieve it is through personal branding. Here are my 5 “laws of the land” for creating a strong personal brand. They’re what I stand for in my practice and the foundation from which I operate.
People don’t buy what you do so much as why you do it. That’s because people are tuned into WIIFM – what’s in it for me. All they care about is their desires and urgent needs. You need to get to that spot in them so they can perk up their ears and pay attention. When you talk only about what you do, they have no idea what that will accomplish and how it relates to their issues.