branding

All posts tagged branding

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The 11 Commandments for a Stellar Online Brand

Step out of your own shoes for a moment and look at your website from a stranger’s point of view. It is the center of your online brand. How does it make you feel? Does it stand out? Does it give the impression that you are a star in your field?

You ARE a star! And you deserve to look and function that way online.

The 11 commandments for a stellar online brand will transform your website into a professional and engaging online presence that will enable you to reach more prospects and close more sales.

A stellar online brand means finding your focus:

1. Get super-clear on your target market and their problems, as well as the solutions you bring.
2. Know your business values, personality, and unique gifts.

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ArleneThe 11 Commandments for a Stellar Online Brand
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Get noticed and remembered with a strong personal brand

No matter how amazing you are, if people don’t know who you are and what you stand for, it’s going to be an uphill battle getting the clients you want and serving the world in the way you want.

Your brand: the key to getting noticed

Heart-felt, bursting-at-the-seams confidence is a key success factor in your practice or business. One of the best ways to achieve it is through personal branding. Here are my 5 “laws of the land” for creating a strong personal brand. They’re what I stand for in my practice and the foundation from which I operate.

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ArleneGet noticed and remembered with a strong personal brand
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Too many hats? (a visual story)

-1- The chameleon
The question: Is this you?
In networking conversations, the Chameleon is so eager to please, so anxious to get a sale that he paints himself as a jack of all trades – he’s trying to cover all possibilities, hoping that something he says will interest you.

He might say something like “I do a lot of wedding photography these days. But I’m also helping companies write website copy and sometimes I do public speaking workshops. I like the variety and I enjoy doing different things.”

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ArleneToo many hats? (a visual story)