Remember having a lightbulb moment – an idea that just lit you up because you KNEW it could really help people? As you visualized it, you got so excited! But then when you try to market the idea, nothing much happens?
In this TED talk, marketing guru Seth Godin talks about how in a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. He spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
I love the idea that it’s often not about the merit of an idea itself, but the ability to spread the word. Sliced bread was a total flop at first! Go figure! So have faith, people. Don’t beat yourself up – believe in yourself and stand out. Break out of boring! (And if this inspired you, use the share buttons below to spread the idea….)