the place for inspiration & conversation

Let's start a conversation. Here are some insights and inspiration to get us started...

Tagline-Quote-from-ArleneTaveroff.jpg

Looking for the perfect tagline?

A tagline is an attention getter and memory trigger. Here’s how to create a wow! tagline that tells people what you do and why they should care – capturing attention and arousing desire.

What’s the ONE idea you want people to think of every time they see something from you?
Creating a tagline can take some time. To help you, here are a few well-known formats or templates:

Continue reading...
ArleneLooking for the perfect tagline?
Get-Up-to-Date-on-Effective-Communication.jpg

Effective Communication: are you up to date on the latest trends?

Effective communication strategies are essential in today’s age of information overload. Here are the latest 5 strategies that really work!

Effective communication means using visual content

You’ve seen Picture Quotes all over the social media. Why? According to research by psychologist Albert Mehrabian, the human brain absorbs visual information 60,000 times faster than text. Maybe that’s why for many people, long stretches of text feel like work or school; whereas a picture grabs attention. On fact, adding a captivating visual to your blog article or social media post has been shown (in a study by MDG Advertising) to increase engagement by 94%.

The question now becomes, if you’re not a graphic artist, how in the world do you do it?

Continue reading...
ArleneEffective Communication: are you up to date on the latest trends?
Quotes-About-Imperfection.jpg

You’re not perfect and that’s okay! 11 Inspiring quotes about imperfection

The word ‘Imperfect’ actually spells ‘I’m perfect’ because everyone is perfect in their own imperfect ways. (unknown)

You are imperfect, permanently and inevitably flawed. And you are beautiful. (Amy Bloom)

You were born to be real, not perfect. (unknown)

Just be yourself. Let people see the real, imperfect, flawed, quirky, weird, beautiful, magical, person that you are. (Mandy Hale)

The day the child realizes that all adults are imperfect, he becomes an adolescent; the day he forgives them, he becomes an adult; the day he forgives himself, he becomes wise. (Alden Nowlan)

Better to do something imperfectly than to do nothing flawlessly. (Robert Schuller)

The thing that is really hard, and really amazing, is giving up on being perfect and beginning the work of becoming yourself. (Anna Quindlen)

There is a crack in everything. That’s now the light gets in. (Leonard Cohen)

A diamond with a flaw is worth more than a pebble without imperfections. (Chinese Proverb)

Stop trying to fix yourself; you’re not broken. You are perfectly imperfect and powerful beyond measure. (Steve Maraboli)

The dark does not destroy the light; it defines it. It’s our fear of the dark that casts our joy into the shadows. (Brené Brown, from “The Gifts of Imperfection”)

How do YOU deal with imperfection? Please comment!

Continue reading...
ArleneYou’re not perfect and that’s okay! 11 Inspiring quotes about imperfection

Is marketing really just a game?

Thanks to Facebook and Twitter, our world has become very social. Now it’s about to become a game! In this fascinating talk, Seth Priebatsch looks at the use of of behavior-steering game dynamics that are starting to reshape marketing and education. It’s about using gaming principles (like rewards) to influence client behavior.

Seem strange? It’s not – you probably are doing it already if you belong to any loyalty programs. You are in it already if you are influenced by time-limited offers or want special-colored credit cards! And the progress bars you see when you fill out an online profile or shopping cart? That’s also using gaming principles. Watch and see!

How can this apply to your marketing? Let’s share ideas below in the comments section!

Continue reading...
ArleneIs marketing really just a game?
PurpleQuote_YOU.jpg

Get noticed and remembered with a strong personal brand

No matter how amazing you are, if people don’t know who you are and what you stand for, it’s going to be an uphill battle getting the clients you want and serving the world in the way you want.

Your brand: the key to getting noticed

Heart-felt, bursting-at-the-seams confidence is a key success factor in your practice or business. One of the best ways to achieve it is through personal branding. Here are my 5 “laws of the land” for creating a strong personal brand. They’re what I stand for in my practice and the foundation from which I operate.

Continue reading...
ArleneGet noticed and remembered with a strong personal brand

Does “power posing” work?

Body language not only affects how others see us – it may also change how we see ourselves. In this fascinating talk, social psychologist and Harvard professor Amy Cuddy talks about “power posing” – standing in a posture of confidence, even when you don’t actually feel confident.

Bottom line: Cuddy’s research reveals that we can change other people’s perceptions — and even our own body chemistry — simply by changing body positions. The old adage “fake it til you make it” may actually be true!

Continue reading...
ArleneDoes “power posing” work?
PurpleQuotesFitIn.jpg

Fit in or stand out?

Before you can develop your brand, you need to develop your state of mind!

Branding happens from the inside out. It is very much a product of who YOU are and how you got to where you are today. What other skills do you bring in to the picture? Why do  you do what you do? How do you do what you do? What bugs you about how everyone else in your profession does things and what do you do differently?

Continue reading...
ArleneFit in or stand out?
doornotdo.jpg

Do. Or not do.

For 10 years, I have been totally addicted to ballroom dancing. And now I know why. The instruction I get in my dance class has nothing to do with dancing. The dancing is only a pretense, a vehicle, to deliver the real instruction I’m looking for.

Lessons about life.

Continue reading...
ArleneDo. Or not do.

Websites: Content Comes First

http://www.parkerwhite.com/insights/content-before-design-better-websites/

image via http://www.parkerwhite.com

It’s sometimes difficult to explain why content needs to come before website (or brochure) design. So when I saw  this article on parkerwhite.com, I knew I wanted to share it. I especially love the comparison of a website to a product package or a house. You can’t build the outside before you know what goes inside!

“Without good content, there’s no reason to visit a company’s website, read their tweets, open their emails, or care about anything they say. Most importantly, there’s no reason to interact with a company or build a relationship with them.” Lindsey Weintraub

“It’s time to stop building the house without knowing how many bedrooms it may need. It’s a paradigm shift in the way we think about building websites. But, it has to be done. Because you know what they call things that are beautiful, but have no function? Useless.” Mark Boulton

“If we design before we have content, we effectively create the packaging before we know what’s going to go in it. And if the content doesn’t fit the package, there are only two options: start from scratch, or try to jam the content into the existing package. We don’t want that.” Rian van der Merwe

Continue reading...
ArleneWebsites: Content Comes First