the place for inspiration & conversation

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Be your truest, craziest, most unique self

Isn’t this the most outrageously gorgeous zebra you’ve ever seen? She’s not afraid to be her truest, craziest, most unique self. If she were a service I needed, I would hire her in a minute, because I identify with the creativity and boldness that she stands for. I get the feeling that she’d understand me.

Not you? That’s okay – there are plenty of black and white zebras out there – or maybe some blue ones or red ones – for you. This zebra is not out the save the entire world. She knows herself and accepts and accepts that she can best help a particular group of people really well. She has a niche. Having a niche that suits her is kind of like putting on an old comfortable pair of slippers – it feels good!

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ArleneBe your truest, craziest, most unique self

How Subject Line Impacts Email Open Rates

Do email subject lines really affect open rates?

You bet! I know they certainly influence meYou’ve perfected your email. You’ve crafted exactly the right call to action. But will your email be opened? The greatest email copy is useless if the email is not opened. Here are the results of studies put together by Sidekick, a division of Hubspot, on how subject line impacts email open rates. You’ll see that getting your emails opened is easier than you think!

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ArleneHow Subject Line Impacts Email Open Rates

Are you standing on the edge of abundance?

Are you like the man in the red shirt and the fishing pole – standing on the edge of that ocean of abundance you envision, but not quite there yet? Here are some questions to consider:

Are you trying too hard? From a very early age, you were probably told that it is important to try hard, to try your best. But guess what?

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ArleneAre you standing on the edge of abundance?

Are you an eagle disguised as a chicken?

Do you ever look up and wish you could fly? I read an inspiring story recently about a baby eagle who got separated from his mother and landed in a chicken farm. He was cared for there and learned to act like chickens act – that’s all he knew, because that’s all he was ever taught. Then one day he saw a big eagle flying overhead and something inside him stirred. He had always felt that there was something different about him… Now he knew: he wanted to fly, not strut around on the ground!

“Could I?” he wondered. “How do I do it? What if I fall? Why am I stuck here in this barnyard, instead of being up in those treetops?”

How? What if? Why? These questions are double edged swords:

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ArleneAre you an eagle disguised as a chicken?

The 11 Commandments for a Stellar Online Brand

Step out of your own shoes for a moment and look at your website from a stranger’s point of view. It is the center of your online brand. How does it make you feel? Does it stand out? Does it give the impression that you are a star in your field?

You ARE a star! And you deserve to look and function that way online.

The 11 commandments for a stellar online brand will transform your website into a professional and engaging online presence that will enable you to reach more prospects and close more sales.

A stellar online brand means finding your focus:

1. Get super-clear on your target market and their problems, as well as the solutions you bring.
2. Know your business values, personality, and unique gifts.

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ArleneThe 11 Commandments for a Stellar Online Brand

Money: the goal or result of your business?

Some people state very clearly that the goal of business is to make money. Others get offended by that and claim that they are in business to help people and to do what they love. What side are you on? Can the two sides come together?

The desire to make money is neither good nor bad in itself. What IS problematic is focusing only on the money: that is like saying “I want to get to New York” without having any idea how to get there. The result, too often, is that the journey is bittersweet.

“If you do not love and honor the process, you will fail before you reach the goal.

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ArleneMoney: the goal or result of your business?

Letter from my Ego

Dear other half,

I am having so much fun watching you achieve things. You keep doing and doing and doing more, looking for that satisfaction and happiness that you think will come. But it’s oh so temporary, isn’t it? I just love that roller coaster ride of emotions you go through. Happy and high for a bit, and then poof! It’s gone and you’re down craving that next accomplishment.

It’s so much fun watching you actually identify with your accomplishments and depend on them to make you happy!

Now I’m going to make the game even more exciting.

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ArleneLetter from my Ego

Have you put yourself in a jail of limiting beliefs?

What do you see here? Are the orchids bursting out of their jail-like window, free at last? Or are they held back by the bars, unable to experience anything more than a fleeting glimpse of freedom? What you see in the world is guided by your beliefs – and many of them are limiting beliefs.

In fact this whole image is an illusion. It was constructed from two separate photos: one of the orchids I found in a hotel lobby, and the other of a street level window along an interesting graffiti –filled lane I visited one day. The marriage of the two photos took place in Photoshop. I erased the background around the orchid photo, and copied it into the window image, manipulating the layers so that it looked like the flowers were peeking out from behind the bars. Once this was done, I played with the lighting, so that the two parts of the image looked like they blended more naturally and belonged together. The result is what you see above: a believable image created entirely by my imagination

Do you do that in your life?

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ArleneHave you put yourself in a jail of limiting beliefs?

Collaboration: turn a lone flower into a magnificent garden.

Collaboration is a concept that many entrepreneurs talk about, but don’t act on. How about YOU? In the name of freedom and independence, do you forget that collaboration can transform you from a lone flower into a magnificent garden?

Collaboration is vital for turning brilliant ideas into workable, doable plans.

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ArleneCollaboration: turn a lone flower into a magnificent garden.

Creating Visual Content: How to Make Pictures and Text Look Good Together

Everyone is having fun creating visual content: picture quotes and postcards are everywhere. Tools abound, all promising to make it easy. But making do it yourself visual content look professional is not so easy…

Here’s how to combine pictures and text for professional looking visual content:


Do your website, brochure and course or ebook handouts really reflect how professional you are? Check out Let’s Get Visual!

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ArleneCreating Visual Content: How to Make Pictures and Text Look Good Together