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How Subject Line Impacts Email Open Rates

Do email subject lines really affect open rates?

You bet! I know they certainly influence meYou’ve perfected your email. You’ve crafted exactly the right call to action. But will your email be opened? The greatest email copy is useless if the email is not opened. Here are the results of studies put together by Sidekick, a division of Hubspot, on how subject line impacts email open rates. You’ll see that getting your emails opened is easier than you think!

How about you? Are you personalizing your subject lines? Are they too long? Think mobile! What 3 ideas can you take from this slideshow and incorporate into your next email?

ArleneHow Subject Line Impacts Email Open Rates

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