Writing Great Content

How Subject Line Impacts Email Open Rates

Do email subject lines really affect open rates?

You bet! I know they certainly influence meYou’ve perfected your email. You’ve crafted exactly the right call to action. But will your email be opened? The greatest email copy is useless if the email is not opened. Here are the results of studies put together by Sidekick, a division of Hubspot, on how subject line impacts email open rates. You’ll see that getting your emails opened is easier than you think!

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ArleneHow Subject Line Impacts Email Open Rates
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5 infomercial introductions that don’t bore people to death

It started with kids’ programs like Sesame Street. Now it’s twitter. People today have been conditioned to have very short attention spans. So whether you’re giving a major presentation or a short infomercial, you have only seconds to capture the attention of your audience and have them wanting to hear more.

There are a number of ways to do this.

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Arlene5 infomercial introductions that don’t bore people to death