You bet! I know they certainly influence meYou’ve perfected your email. You’ve crafted exactly the right call to action. But will your email be opened? The greatest email copy is useless if the email is not opened. Here are the results of studies put together by Sidekick, a division of Hubspot, on how subject line impacts email open rates. You’ll see that getting your emails opened is easier than you think!
It started with kids’ programs like Sesame Street. Now it’s twitter. People today have been conditioned to have very short attention spans. So whether you’re giving a major presentation or a short infomercial, you have only seconds to capture the attention of your audience and have them wanting to hear more.