Visual Messages


Be your truest, craziest, most unique self

Isn’t this the most outrageously gorgeous zebra you’ve ever seen? She’s not afraid to be her truest, craziest, most unique self. If she were a service I needed, I would hire her in a minute, because I identify with the creativity and boldness that she stands for. I get the feeling that she’d understand me.

Not you? That’s okay – there are plenty of black and white zebras out there – or maybe some blue ones or red ones – for you. This zebra is not out the save the entire world. She knows herself and accepts and accepts that she can best help a particular group of people really well. She has a niche. Having a niche that suits her is kind of like putting on an old comfortable pair of slippers – it feels good!

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ArleneBe your truest, craziest, most unique self

Have you put yourself in a jail of limiting beliefs?

What do you see here? Are the orchids bursting out of their jail-like window, free at last? Or are they held back by the bars, unable to experience anything more than a fleeting glimpse of freedom? What you see in the world is guided by your beliefs – and many of them are limiting beliefs.

In fact this whole image is an illusion. It was constructed from two separate photos: one of the orchids I found in a hotel lobby, and the other of a street level window along an interesting graffiti –filled lane I visited one day. The marriage of the two photos took place in Photoshop. I erased the background around the orchid photo, and copied it into the window image, manipulating the layers so that it looked like the flowers were peeking out from behind the bars. Once this was done, I played with the lighting, so that the two parts of the image looked like they blended more naturally and belonged together. The result is what you see above: a believable image created entirely by my imagination

Do you do that in your life?

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ArleneHave you put yourself in a jail of limiting beliefs?

Creating Visual Content: How to Make Pictures and Text Look Good Together

Everyone is having fun creating visual content: picture quotes and postcards are everywhere. Tools abound, all promising to make it easy. But making do it yourself visual content look professional is not so easy…

Here’s how to combine pictures and text for professional looking visual content:


Do your website, brochure and course or ebook handouts really reflect how professional you are? Check out Let’s Get Visual!

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ArleneCreating Visual Content: How to Make Pictures and Text Look Good Together

Dare to stand out!

Is your need for belonging overpowering your desire to stand out and be noticed? Which is stronger? As a professional, you have something to offer people. Something that will help them and improve their life in some way. And you most likely do it in a unique YOU kind of way… That’s special!

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ArleneDare to stand out!

Seth Godin: How to get your ideas to spread

Remember having a lightbulb moment – an idea that just lit you up because you KNEW it could really help people? As you visualized it, you got so excited! But then when you try to market the idea, nothing much happens?

In this TED talk, marketing guru Seth Godin talks about how in a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. He spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

I love the idea that it’s often not about the merit of an idea itself, but the ability to spread the word. Sliced bread was a total flop at first! Go figure! So have faith, people. Don’t beat yourself up – believe in yourself and stand out. Break out of boring! (And if this inspired you, use the share buttons below to spread the idea….)

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ArleneSeth Godin: How to get your ideas to spread

Elsa let it go & she felt great! Can YOU?

Have you seen “Frozen”? It’s full of inspiration! I particularly love it when Elsa sings “Let it Go” and finally figures out that she can be herself and not hold back her powers. She sings of freedom and self-acceptance in “Let it Go”. Here’s a video version of it:

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ArleneElsa let it go & she felt great! Can YOU?

Find your center – it’s calm and beautiful there (really!)

Just like many of us, Amsterdam crowds so much into such little space, yet in such a charming way! I took this photo with a wide angle lens, positioning myself carefully to capture what I considered the essence of Amsterdam: the bikes, the bridges, the canals and the quaint canal houses. Capturing the big picture was what I remember thinking about.

Looking back at it now, I am struck by how there is a balance, a calm and a sense of order within this crowded scene. Notice how the chaos and the crowdedness lie all around the outside. The houses, each different, each jammed in against its neighbor, line up against the sky. The crowded mass of bikes squeezes into the frame from the bottom.

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ArleneFind your center – it’s calm and beautiful there (really!)

Create a FB Cover Photo with PicMonkey

Have you ever wished you could create a Facebook cover photo that was more than just a photo? Something that combined a logo, words and images together to really represent who you are? Good news! It’s easier than you think with an online tool called PicMonkey! Here’s a video tutorial on how to do it.

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ArleneCreate a FB Cover Photo with PicMonkey

Rise above the clouds of doubt

Do you ever feel like you’re on top of the world, but then these clouds of doubt suddenly creep up and threaten to totally engulf you?

Look at this photo. See how solid and stable and majestic the mountains are, despite the constant movement of clouds around it. What a lesson! The mountains don’t move over to avoid the clouds: they stands fast.

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ArleneRise above the clouds of doubt